Graphic Designer


PROBLEM: Due to the old font and outdated style, it was hard to see on print collateral. Compliance states that the logo must be same size or larger than the Real Estate Agents name - this posed a problem for us. Lakehomes.com needs to be present in the logo.
SOLUTION: Choose a sans serif font that can be seen from a distance, as well creating a unique way to display the .com without having spell the website out.
LOGO VARIATIONS


WHERE IT STARTED


























FINALS

Reverse Logo



Reverse Logo


For the updated logo, I worked with another designer to create a series of new logos to pick from. The finals ended up being one of each of our designs. We ended up merging the two to use her house icon and my type setting for the logo. Above you can see the many stages and different options that were created, eventually coming to the final one seen above. Complimentary logos can be seen below.





